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Summer can be cooler. Sprite invited Gen-Z
to refresh everything, specially their vibe.
We wanted a modern bold aesthetic mood, staying true to the brand’s originality
and delivering a new point of view.
So we created a Sprite way of life: a refreshing visual universe, from ice jewelry
to fridges in the middle of the streets, all across Latin America.
You don't always have to take things too seriously. But with this job, we kinda did.
to refresh everything, specially their vibe.
We wanted a modern bold aesthetic mood, staying true to the brand’s originality
and delivering a new point of view.
So we created a Sprite way of life: a refreshing visual universe, from ice jewelry
to fridges in the middle of the streets, all across Latin America.
You don't always have to take things too seriously. But with this job, we kinda did.
+ art direction
+ creative conception
CW: Vinicius Raft
CD: Fernanda Ferrão
+ creative conception
CW: Vinicius Raft
CD: Fernanda Ferrão
